One of the most utilised and most effective marketing tools in the business world is the business card. With so many different types and designs to be had these days, it is crucial that you try to stand out from the rest. Check out these simple tips to help create the perfect business card – one that will be remembered for a long, long time.
1: Have a Goal in Mind
A business card can have many different purposes, from communicating contact information to increasing brand awareness. Before you set out designing a business card, it is important to know what you want to achieve with your card. Having a goal in mind will help streamline the process so you can focus on getting the results you want from your business card.
2: Don’t Forget The Basics
It is very easy to get caught up in the design element and forget about including important contact information so your potential clients can get in touch with you. It is also a good idea to include your social media information. The more details on the card, the more credible your brand appears.
3: Utilise Your Space
It is important to make the most of all the available space on your card, including the back. Leaving the back blank is a huge waste of space – you should use the back to get creative and display something unique such as a coupon or special offer, which will help your card grab the attention you need.
4: Don’t Skimp on Paper Quality
Your business card might just be the first impression people will have of your business. You don’t want to have cards that appear to be less than professional. Consider investing in high quality paper to add that professional touch to your brand.
5: Get Creative
Make sure that your business card is going to stand out and be remembered. Utilise colour, design or even a catchy tagline to make the card truly special. Anything you can come up with to make your card different, yet still maintain your brand identity is a good rule of thumb to follow. Try bright colours and avoid excess blank space.
6: Keep it Simple
There is a way to be creative, while keeping things simple. Avoid cluttering the card with too much irrelevant information. People shouldn’t feel overwhelmed by too many images or different fonts because it will take away from the information on the card. Minimalism is the way forward!